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J Balvin explains importance of Latino representation in NFL

Colombian singer J Balvin has taken the music and fashion industries by storm, elevating the Latino community across the world. The reggaeton superstar will headline this NFL season's kickoff concert, prior to Bills versus Rams matchup. The Grammy-nominated sensation sits down with NFL Network's MJ Acosta-Ruiz to chat about the importance of the Latino representation in the NFL, his music collabs, a new sneaker deal, and mental health.